The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Nike's mission statement is simple: To bring inspiration and innovation to every athlete in the world. Mid-sole characteristics of Nike shoes Mid-sole of a Nike shoes is the middle area which connects out-sole and upper part of shoe. The Nike logo has become a popular global icon. She often carries the staff of Hermes, symbolic of her role as the messenger of Victory. NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. Because Nike is an athletic brand, it is only fitting that the biggest consumers and customers of the brand are athletes themselves. When Zeus was gathering allies at the start of the Titan War, Styx brought her four children Nike, Zelos, Cratus and Bia into the service of the god. 7  Pages. Nike (NKE) is the world’s leading sports footwear and apparel company. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. January!1,!2016! About Nike Inc. This part of the shoe has its importance because the balance of the shoe depends on the mid-sole. The personality of Nike is excitement. Their flexibility was ranked on a scale that goes from 1.0 to 10.0, where 1.0 means “bare feet” and 10.0 is a traditional running shoe. | Nike shoes and basic History. Nike was the ancient Greek goddess of victory--victory both in war and in peaceful competition. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. – Nike shoes help prevent foot injuries – It is one of the most important reasons for the popularity of Nike shoes. (NIKE) Stakeholder’s must include shareholders, civil society, consumers, industry, and government, which are created through organizations and networks. He sat next to Zeus, king of the Olympian pantheon, in Olympus. Nike alone was winged. The history of NIKE is a true American success story. There are many models of Nike shoes to choose from. "NIKE, Inc. : Retailing - Company Profile, SWOT & Financial Report" contains in depth A Greek saying: "When we go to battle and win, we say it is NIKE." We choose WACC as our method to estimate the cost of capital, which can be used as a discount rate to verify whether Nike is correctly valued in current market. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. In classical iconography, Nike is depicted as a fit, young, winged women with a palm frond or blade. Outsole characteristics of Nike shoes. Because of so many benefits, Nike sports shoes are one of the best sports shoes available on the market today. As an attribute of both Athena, the goddess of wisdom, and the chief god, Zeus, Nike was represented in art as a small figure carried in the hand by those divinities. As we all know that Nike ads display confidence, attitude, and a good seller about their products. Nike was appointed his charioteer, and together the four became sentinels of Zeus' throne. Nike is an american corporation the designs, develops, manufactures, and markets footwear, apparel, equipment, accessories, and services to multiple nations. Competition is strong at all levels within the industry, especially among the leaders. 6  Pages. Our company uses the customer’s love of sports to its advantage by aiming its marketing efforts to create a “feeling” that transcends the product. The highly unstable demand controls the footwear market. | NIKE, INC.: COST OF CAPITAL | Michael Jordan was one of their main promoters. Find your passion. Customers want more diversity in footwear, so the strategy of the companies must cater to customers demand. More than 12.6 million people “like” the brand on Facebook and Nike has more than 1 million followers on Twitter. Many people buy Nike shoes, even if they do not play any sports. Nike Case Study We have mainly four steps to calculate WACC: I. Athena Nike was always wingless. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). Premium Introduction Executive Summary Nike also partners with sports stars to further promote the brand. ... Nike, Inc. is a marketer of sports apparel and … we respect your privacy and take protecting it seriously, Burberry Sunglasses for Women White Background Images, We use cookies to ensure that we give you the best experience on our website. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. If you have a body, you are an athlete. The study revealed that Nike had a Social Currency composite score of 120, which comes from the brand’s average score across seven different categories: personal identity, social identity, expression, conversation, affiliation, information and utility. Premium Nike, Inc., Strategic management 1020  Words | Released On 1st October 2014 You can even find the Nike shoes for walking and running activities. am very happy to have more information about the Nike shoes i will definitely buy mine soon. Premium The key elements of stakeholder’s characteristics are: Short Company Introduction The company is an American multinational Corporation founded in 1964 as Blue Ribbon Sports and officially became Nike, Inc. in 1971 that is well-known with the swoosh logo and engaged in the design, innovation, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike’s Packaging As a marketing strategy, one can never underestimate the power of product packaging. Nike’s annual revenue hit $24 billion last year, a 60% increase since he took the reins as CEO in 2006. Nike is headquartered in Beaverton, Oregon, USA. Short Company Introduction Jack Welch Management Institute A good running pair of shoe has strong mid-sole configuration so you can find it easier while wearing Nike shoes. Nike is a monopolistic competition because their products are not exactly like their competitors such as Adidas and Under Armour. If you buy a pair of Nike shoes for specific sports, you will definitely reap the benefits for a long time. Nike, Inc., People's Republic of China, Han Chinese 912  Words | A brand can serve as a person’s personal statement even if that person were stranded on a desert island. Shiffaun L. Alston Gear up for race day with Hibbett Sports collection of men’s track shoes. The company has built a strong global presence. Nike Heritage Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Those are characteristics you. The characteristics of Nike dunks for basketball fans were mainly the reduced profile sole and the durability. 7  Pages. A mystical presence, symbolizing victorious encounters, demand of shoes is rapidly changing. Nike is also portrayed erecting a trophy or, frequently, hovering with … Athletic shoe, Nike, Inc., Swoosh 973  Words | The highly unstable demand controls the footwear market. at all levels within the industry, especially among the leaders. Synopsis and please do keep on providing information about the brand.. NIKE because it is surely an exclusive brand that caters for every age. Advertisement – Nike shoes are lightweight and durable – Despite provides exceptional comfort, flexibility, of … Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. according to Greek mythology. However. Profits have grown 57% and Nike’s market cap has more than doubled. The following main characteristics of Nikes corporate culture sustain business and market competence: Shoes reduce the likelihood of catastrophic foot injuries. And Nike is the bellwether of Footwear Industry today. However, the process of outsourcing work internationally proved to be problematic for, millions of shoes and clothing each year. Background information: Iconography Explanation The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. Footwear revenues still account for 58% of Nike’s total overall revenues. She sometimes appears carrying a palm branch, wreath, or Hermes’ staff as the messenger of victory. Premium Customers want more diversity in footwear, so the strategy of the, Executive Summary Premium These shoes have features that protect your feet while you are participating in any sport. Nike originated because of two men, Bill Bowerman and Phil Knight. Sunday, December 7, 2014 6  Pages. Market, Supply and demand, Microeconomics 1383  Words | One of the most popular brands in the world is Nike. Nike Inc. ’s company profile shows that the company is putting resources and time in researching and inventing new products; this company activity resulted to the thousands of Nike products circulating around the world. | Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Nike Running Collection adidas. However, the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low wages provided workers and poor working conditions and environment. – Nike shoes provide excellent support – Nike shoes comes with a herringbone pattern and a solid rubber, which adds to the comfort and support of users. Market research, Marketing, SWOT analysis 1131  Words | This essay will concentrate on what makes Nike shoes standing out from the rest. By continuing to use this website, you are agreeing to our use of cookies as defined in our. He sat next to Zeus, king of the Olympian pantheon, in Olympus. numbers of people exercising and the trend towards casual apparel. Nike has faced a long history of controversy over its labor practices. JWMI 550 As Knight created Nike (Blue Ribbon Sports at the time) with his track and field … supportive track shoes. The, StudyMode - Premium and Free Essays, Term Papers & Book Notes. 1 3 5 7 9 Low Prices Most shoes have low prices Apps 10 Everyone They have shoes for everyone If your shoes has the Nike plus feature you can connect to your phone through apps Nike Plus 8 Customizable You can make your own shoes Style You can get shoes with the Nike … Subscribe to our mailing list and get interesting stuff and updates to your email inbox. Hurley International, Nike, Inc., Bill Bowerman 1448  Words | It was found by Bill Bowerman and Phil Knight in the year 1964. Characteristics for Nike must prioritize key issues and develop the responsibility of corporate policies. However, due to fashion-related and seasonal fluctuations, the demand of shoes is rapidly changing. Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. 100 manufacturers. NIKE: A VRIO ANALYSIS. The company takes its name from Nike the Greek goddess of victory. The characteristics of these products business and its benefits can be as discount coupons . It serves its customers through several sales channels including company-owned stores and online channels. Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. Premium | Each sport has specific designs and styles of footwear. Nike (NYSE: NKE) is a leading sports shoe and apparel brand. 6  Pages. Read more about Nike on Fast Company. Cost of capital, Capital asset pricing model, Stock market 1284  Words | – Nike shoes are lightweight and durable – Despite provides exceptional comfort, flexibility, of Nike shoes are very light. | It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. Nike abandoned the use of numbers in the Nike Free line in 2016, when they completely revamped the category. Premium 4  Pages, "Identify At Least 10 Characteristics Of Nike As A Company", corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. Nike: A Multinational Company in China Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. Professor R. Chua Identify the type of cost of capital; II.  Nike is a leading manufacturer of sports-related products, including shoes, apparel and equipment. They are using a lot of rhetorical techniques to catch consumers’ attention. Therefore, the purpose of this study is to show you Nike’s current situation, and its market position. Premium The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. The company is known for cutting-edge sports shoes, apparel and equipment. Shoe, Footwear, Nike, Inc. 1213  Words | information and data about the company and its operations. NIKE, Inc. : Retailing - Company Profile, SWOT and Financial Nike, Inc. is an American multinational corporation. The. | Premium Main Characteristics Of Nike. Many people from all over the world are familiar with the brand, as it has a global presence that earns more than $18 billion in revenue. This brand was discovered to be reliable and trendy simultaneously. The following characteristics are notable in Nike’s organizational structure: Global corporate leadership Semi-autonomous geographic divisions Global divisions for Converse and brand licensing Report The company was renamed Nike, Inc., in … Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. But, by far, her large wings are her greatest attribute. Nike continues to grow because of its older demographics promoting their products by word of mouth. Nike delivers innovative products, experiences and services to inspire athletes. 5  Pages. This is because different sports have different requirements than shoes. Some of these features are: – A pair of Nike makes perfect flexibility – Yes, you get the elusive flexibility of shoes from Nike. Originally Nike Frees came in different versions, depending on how flexible they were. 5  Pages. Bowerman was the Track and Field coach at the University of Oregon, while Knight was one of his runners. They use their favorite Nike shoes in casual outings and events. The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. It contains the outer part of the body of the running shoe. Nike Inc. in all aspects is truly an example of an entrepreneurial venture. Nike’s high-performance athletic gear is mostly targeted at professional athletes. – Nike shoes provide excellent support – Nike shoes comes with a herringbone pattern and a solid rubber, which adds to the comfort and support of users. Wage, Crisis, Management 1682  Words | The company is an American multinational Corporation founded in 1964 as Blue Ribbon Sports and officially became Nike, Inc. in 1971 that is well-known with the swoosh logo and engaged in the design, innovation, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike, Bill Bowerman, Hurley International 1750  Words | When you buy Nike shoes, make sure you buy the right model that will satisfy you in a particular sport. 4  Pages. 6  Pages. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. Of men ’ s personal statement even if that person were stranded on a desert island for sports... 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