Project Description

Established in the summer of 1988, DeanHouston, Inc. is a full-service, business-to-business integrated marketing communications firm headquartered in Cincinnati, OH with supporting offices in: Ontario, CA, Orland Park, IL, Shanghai,China. For five consecutive years (2012-2016), DeanHouston has earned a spot on the Inc.5000 list, an exclusive ranking of the fastest-growing, privately owned companies in the United States.

Tasked with reviving an outdated company logo, our team brainstormed a conceptual message that mirrored what the company stood for, full immersion. The “+” in the logo represented much more than that the partnership between owners (Dale) Dean & (Greg) Houston, but rather the relationship with employees, associates and decades-long clients. The custom die-cut business cards served as the perfect medium to fully display the message that together we make up what is DeanHouston+, forming the “+” symbol as we place them side-by-side.


Company: DeanHouston+