Mouvex®, a member of PSG®, was founded in 1906, and is a leading manufacturer of positive displacement pumps and compressors for the transfer of liquids or dry bulk products worldwide. In preparation of the IFT tradeshow (Institute of Food Technologists), we were tasked with creating a cost-effective method of generating foot traffic to our clients booth. The most creative minds in the science of food and technology attend the show so it was important to generate interest for visitors to want to visit the booth. Our solution was creating a compelling image to be printed on door clings that would be strategically placed not only throughout the event center, but surrounding establishments and hotels. Due to the client admiration of the artwork created, it was then in turn developed into a handful of other collateral such as informational brochures, wall graphics and trade show booth graphics.