Project Description

Novipax is the leading producer of absorbent pads and one of the top manufacturers of foam polystyrene trays in the United States which serve more than 150 food processors, supermarkets and food-packaging distributors. Exploring the idea of an identity makeover, we created a look resembling an artisan-like quality craftsman. We displayed this new direction in a sample of pieces including: website landing page, product sell sheet, advertisement and product brochure.


Company: DeanHouston+