Project Description

The Transportation Corridor Agencies (TCA) were created with the very clear mission of enhancing mobility in Orange County and Southern California by developing and operating publicly-owned toll facilities as a part of the regional transportation system. Comprised of State Routes 73, 133, 241 and 261, The Toll Roads make up over 20 percent of Orange County’s limited – access highway system and are the fastest, easiest and most predictable way to get to and around Orange County. We explored the idea of developing a campaign that would raise awareness and educate driver’s about the various issues the TCA Toll Roads is helping solve such as contributing to community conservation plans and helping reduce emissions.

 

Company: MOB Media, Inc.